Every Company Has a "Strategic Plan"
Few Have a Real Strategy
But that strategy may not be stable, communicated, or understood. Strategy is not a document, it’s the real choices you make. Those choices must be coherent, adaptable, and clear enough to guide action. As business and technology shift, the way you build and test strategy must also evolve. This section offers insights, examples, and templates to help you create and sustain effective strategy.
What is Strategy?
Most companies have a "strategic plan" but few have a real strategy. Do you make consistent decisions? Answer questions about strategy to think through where you stand.
Strategy Lens Blog
Our blog posts explore aspects of creating, validating, and evaluating strategy, including board responsibility, strategy validation, keeping strategy fresh.
Strategy Resources
These resources give you assessments, templates, playbooks, facilitation kits, etc. to help you build insights and a more powerful strategy.